PROJECT BRIEF

Our team was brought in to re-brand the Nature Sounds record label identity. We were asked to bring a modern execution to their existing logo, which they felt was dated. We went through an extensive design process; icon development, type selection, color application and brand guidelines. Our process began with logo ideation. The selected iterations were then organized into categories from which our client chose selects. We then refined those concepts until we had a final selection that we built out into a comprehensive identity.

DESIGN TEAM

creative direction: Dino Manuel
art director: Michael Cena
designer: Stephen Paff
designer: Michael Jorgensen

NATURE SOUNDS TEAM

founder/CEO: Devin Horwitz