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stephen paff
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adidas back to school

adidas x valentine's day

adidas NMD_R1

adidas x NCAA football jersey launch

adidas global brand design

adidas spring jackets

mitchell & ness - brand book

PROJECT OVERVIEW

This hardcover book spans 200 pages of M&N’s vast record of sportwear fabrication and historical moments from the NBA, NFL, MLB, and NHL. Mitchell & Ness Nostalgia Co. is one of the oldest American sportswear companies with its origins going all the way back to 1904. This book is meant to showcase that amazing legacy by representing collaborative projects with athletes, teams, and iconic brands that include Supreme, Patta, and Reigning Champ.

DESIGN TEAM

creative direction: Dino Manuel

art director: Michael Cena

srategy: Michael Regan

designer: Stephen Paff

designer: Brian Duenas

designer: Hannah Smith

project manager: Joy Bale

MITCHELL & NESS TEAM

CEO: Kevin Wulff

director, business development & corporate strategy: Erica Pratt

director, authentics and archives: Lynn Bloom

sr. manager, team sales: Joanne C. Graham

archival research: Henry West

retail operations/marketing manager: Zaid Hamid

asia pacific director: Brian Robbins

director, direct to consumer, global & accessories: 

Ami Veeravalli

nike - makers of the game activation

chuck strangers brand & album artwork

PROJECT OVERVIEW

Album artwork and artist logo development for emerging artist Chuck Strangers

Drawing inspiration from Chuck’s own influences–Flatbush(hometown), life experiences, as well as pulling from his lyrical content, I developed logo & word mark for his “brand” and several packaging concepts for his debut release “Consumers Park.”

Final production included vinyl packaging/labeling, CD packaging/labeling, cassette packaging/labeling, itunes content, and any merchandise we felt linked to Chuck or the album release.

ALBUM LINK

DESIGN TEAM

creative direction: Dino Manuel

lead designer: Stephen Paff

NATURE SOUNDS TEAM

Devin Horwitz

Matt Wyatt

Chuck Strangers

Joey Bada$$

nature sounds – re-brand

fluid - website redesign

PROJECT BRIEF

For this build, we were tasked with creating a digital experience that would explain Fluid technology to a consumer within the existing space of helmet protection. Our primary goal was to come up with a system/hierarchy that would relay the importance of Fluid-tech to the consumer in a visually appealing and digestible manner. Collaboration between our design team and the Fluid team was key to this process in that the information presented on the site had to be in line scientifically with their lab’s standards and findings but still be consumer-friendly. We used market research to drive the look, tone and organization for the site–creating motion pieces and animated research graphics to relay complex information. The Fluid site went live in 2019, they were subsequently purchased by a competing technology brand. The site is no longer live.

DESIGN TEAM

creative direction: Dino Manuel

strategy + lead design: Stephen Paff

designer: Ralph Rodriguez

FLUID TEAM

project lead: Mike Chiasson

lab director: Blaine Hoshizaki Phd

masta killa - album artwork

PROJECT BRIEF

Here we worked with Masta Killa and Nature Sounds on “Loyalty Is Royalty,” which is the fourth studio album by Wu-Tang Clan member Masta Killa. The concept of the artwork was based on a loose sketch of a crown embedded with the infamous W by Masta Killa himself. We spent a lot of time infusing hidden easter eggs into the final design, such as his love for chess as well as paying homage back to Gordon Liu’s (aka Master Killer) iron rings. A very special piece for us at the studio since we are all big Wu-heads. Working along side our creative team, I was responsible for artwork production and final technical/production assets including vinyl,CD and cassette packaging.

ALBUM LINK

DESIGN TEAM

creative direction: Dino Manuel

art director: Michael Cena

design + production: Stephen Paff

NATURE SOUNDS TEAM

Devin Horwitz

Matt Wyatt

nike sportswear x aaron kai shoot

PROJECT BRIEF

Our creative director was tasked with art direction on a Nike photoshoot that coincided with the Maker Of The Game Launch. The shoot involved artist Aaron Kai drawing directly onto an AF-1 low - demonstrating his role as a “maker”.  My primary role was to create a setting that mimicked Aaron’s studio environment by filling out the shoot-space with various elements, both from his studio and from the surrounding space. Additionally I assisted the video team with shooting
B-roll footage of the event.

TEAM

talent: Aaron Kai

art & photo direction: Dino Manuel

nike art director + creative direction: Shelby Tiffany

photographer: Marat Shaya

nike creative producer: Maria Sylva

nike north america brand design: Jordan Hoagbin

wardrobe stylist: Karolyn Pho

producers: Chris Charlton

team dyno stage design + filmer: Stephen Paff 

film team: the neue school

nike - phil knight birthday video

PROJECT OVERVIEW

Compilation reel for Phil Knight’s birthday party–celebrating his legacy with Nike

The video compiled years of advertisement campaigns, highlights, and moments from Phil’s time at Nike. The challenge was to make something cohesive out of all the different assets we were given while paying homage to the incredible career of a Nike founding father.

DESIGN TEAM

creative direction: Dino Manuel

lead designer: Stephen Paff

NIKE TEAM

north america basketball art director: Shelby Tiffany

north america basketball creative ops: Olivia Gaylord

your old droog - album artwork

PROJECT BRIEF

We were tasked with creating graphics for artist Your- Old-Droog’s album Transportation. Droog wanted the artwork to reflect the atmosphere of the NYC transportation system, so we pulled inspiration from various elements that one would find while using the public transportation in NYC (i.e. typography, imagery, subway tickets etc.).

ALBUM LINK

DESIGN TEAM

creative direction: Dino Manuel

lead design + production: Stephen Paff

NATURE SOUNDS TEAM

Devin Horwitz

Matt Wyatt

Your Old Droog

interaction studies

This was a quick personal exercise, experimenting with the interaction of different shapes and the repetition of those shapes around the circular form.

trovare - thesis

capsule II - teaser

PROJECT BRIEF

Each year at dynamic Dynosaur we release a special capsule of clothing and goods to the public. I was tasked with creating a teaser video spot that would announce the coming of The Capsule II Collection

DESIGN TEAM

creative direction: Dino Manuel

lead designer: Stephen Paff

mandatory nobody

Mandatory Nobody is an experimental zine concept formulated by the Dynamic Dinosaur crew. It is meant to be a creative outlet – not tied to any rhyme or reason, subject or purpose. FEAST YOUR EYES 

-love,
Nobody

adidas back to school

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BTS-COVER.jpg

adidas x valentine's day

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XCAT_SS23_SP087_VALENTINES-DAY_M_LOOK01_01929.jpg

adidas NMD_R1

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adidas x NCAA football jersey launch

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Teaser_Card_02.jpg

adidas global brand design

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BOS_SPIN-01.gif

adidas spring jackets

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Website_Spring-Jackets_Splash_02.jpg

mitchell & ness - brand book

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nike - makers of the game activation

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Splash-Card.jpg

chuck strangers brand & album artwork

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Chuck-Strangers_Title-Card.jpg

nature sounds – re-brand

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fluid - website redesign

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Computer-Mockups-banner.jpg

masta killa - album artwork

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Checkerboard-pattern.jpg

nike sportswear x aaron kai shoot

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SP18_NSW_9010_NA_AaronKai_6079_022A_02.jpg

nike - phil knight birthday video

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Teaser.gif

your old droog - album artwork

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Website_8.jpg

interaction studies

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Website.jpg

trovare - thesis

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ASTEROID-SEQUENCE.gif

capsule II - teaser

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capsule-2-low.gif

mandatory nobody

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MN-Mockup-Template_01.jpg

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