3 - STRIPES BOOK
At the beginning of my time in the GBD department I was tasked with producing a guideline-document detailing the history of the brand’s 3 stripes mark and how to use the device across digital, print, and product design. I worked with several internal partners to gather and organize pertinent information, learning the brand’s history along the way. I used these findings to inform the final content, pagination, and spread-design for the piece. The output of this process was a detailed internal booklet that served as a visual guide for the implementation of the 3-stripes across the brand.

BRAND GRAPHICS PACK
This pack of branded graphics was created by me to be used across internal communications such as brand direction documents, internal artwork, and sell-in presentations. Pulling visual queues from brand marks, guidelines, products, and categories, I constructed a suite of graphics that could be implemented universally across the brand.

BRAND SELL-IN FILM SPOTS

At the end of 2020 we had the exciting opportunity to select various artists we wanted to collaborate with and make branded artwork to be used as a proof-point for future commercial-facing collaborations. Our prompt to them was to simply take either a brand ambassador like an athlete, or a product technology from the adidas library and interpret it in their own style.

ARTIST: MIHAILO KALABIC

ARTIST: ALEJANDRO GONZALEZ

ARTIST: DJ JAVIER

ARTIST: MIKE HADDAD

With the return of “impossible is nothing” in 2021 my team was asked to workshop ways in which we could relay the brand’s new(old) tagline in a digital experience. We opted to build a scrolling webpage where viewers were taken through various cells that touched on adidas’ mindset by highlighting innovations, brand ambassadors, and tenets of the narrative. Using creative animations, graphic elements, and bold typographical treatments, I built each of the cells as a seamless page. In order to bring it all to life, we worked with a digital agency (dotdotdash) to build out a fully functioning interactive site that users could scroll through. With the onset of the brand’s new narrative the site was taken down but the reference below shows the static pagination & design of the site we created.

In late 2020 & early 2021 the brand brought back the tagline “impossible is nothing” as our core narrative. My team was asked to develop a directional toolkit for the brand’s various business units to take and adapt in their own fields of play. Below are select examples from one of directions I built out. This system sought to relay the narrative of some of our brand-ambassadors’ biggest moments, highlighting the both them and their accomplishments. The graphic system utilized bold color to grab attention, small graphic accents to annotate key dates or figures, and a multi-image layout to represent the accomplishment and the likeness of the ambassador.

PARTNER CHANNEL - IG STORY