PROJECT OVERVIEW
Graphic toolkit creation to help support the Makers of the game activation in Los Angeles. Using sport, cultural, and brand references our studio built out a suite of graphic elements custom to both Nike and LA, to be used at the MOTG event in Los Angeles CA. Below are examples of the work I was responsible for within that toolkit.
Makers of The Game experience: increasingly inspired by self-expression, looking for voices that break through the expected to express their authentic self. The Makers experience is a product proposition at the cross section of sneakers, fashion, street culture and innovation. Inspired by the consumer’s DIY nature “Makers Of The Game” celebrates the individuals who play key roles in building and continuing the culture around the game of basketball.
DESIGN TEAM
creative direction: Dino Manuel
lead designer: Stephen Paff
designer: Ralph Rodriguez
project manager: Joy Bale
NIKE TEAM
NAM basketball art director: Shelby Tiffany
NAM basketball design lead: Jordan Hoagbin
NAM basketball project manager: Maria Sylva
NAM basketball creative ops: Olivia Gaylord
GRAPHIC ARRAY
Select graphics from our toolkit developed for screen print application.
DIP-DYE PATTERN
Select patterns developed for dip-dying sneakers.
COLOR GRAPHICS
Select graphics developed for custom apparel production.
APPLICATION EXAMPLES
Footwear examples showing how our graphics could be applied to a sneaker.
